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Las Vegas Club
Brand Resources

Las Vegas Club Brand Resources establish the core visual standards of the brand. This system ensures consistent application of identity elements across all digital and marketing touchpoints.

Typography

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Typography

The Las Vegas Club typography system balances clarity with expressive character. It combines structured sans-serif forms with bold display accents to ensure consistency across digital and promotional materials. The system supports multilingual content while maintaining a strong and recognizable visual identity.


Main Font

Open Sans Hebrew is the primary typeface used for key headlines and brand-defining statements. It ensures strong readability while maintaining a clean and modern appearance. The font supports multilingual communication and reinforces brand consistency.


Base Font

Rubik is used as the base font for body text and supporting content. It provides clarity, balance, and comfortable readability across interfaces. Its neutral character allows the brand elements to remain visually dominant.


Accent Font

Montserrat is used selectively for emphasis and high-impact moments. Its bold structure enhances contrast and strengthens key visual messages. The accent font should be applied strategically to maintain hierarchy and brand control.


Font Heirarchy

The hierarchy defines a clear structure for headlines, subheadings, and body text. Consistent sizing and weight usage ensure readability and visual rhythm. This system maintains order while allowing strong visual contrast where needed.


Sizing

The sizing scale is based on a structured rem system to ensure responsiveness and consistency across devices. Defined steps create predictable spacing and proportional balance. This approach guarantees scalability without compromising visual harmony.