Little Lunches Brand Hub

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Little Lunches
Brand Resources

Little Lunches Brand Resources establish the core visual standards.
This system ensures consistent use of identity elements across all digital touchpoints.

Color Palette

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Color Palette

The color palette reflects the fresh, friendly, and nourishing character of Little Lunches. Deep navy and teal establish trust and clarity, warm sand and amber add approachability, and clean neutrals ensure balance across all interfaces.


Text Colors

The text colour palette ensures clear typographic hierarchy across all surfaces of the Little Lunches interface. Each colour is carefully selected to maintain readability and accessibility in both light and dark contexts.

White

HEX

#FFFFFF

RGB

255, 255, 255

HSL

0, 0, 100

CMYK

0, 0, 0, 0

Grey-50

HEX

#778D96

RGB

119, 141, 150

HSL

197, 13, 53

CMYK

57, 36, 35, 3

Blue-20

HEX

#113747

RGB

17, 55, 71

HSL

198, 61, 17

CMYK

93, 68, 51, 46

Blue-30

HEX

#246986

RGB

36, 105, 134

HSL

198, 58, 33

CMYK

87, 51, 32, 9


Icon Colors

Icon colours are defined to maintain visual consistency and clarity across all interactive elements. They range from neutral tones for inactive states to brand accents for highlighted and active interactions.

White

HEX

#FFFFFF

RGB

255, 255, 255

HSL

0, 0, 100

CMYK

0, 0, 0, 0

Grey-50

HEX

#778D96

RGB

119, 141, 150

HSL

197, 13, 53

CMYK

57, 36, 35, 3

Blue-20

HEX

#113747

RGB

17, 55, 71

HSL

198, 61, 17

CMYK

93, 68, 51, 46

Blue-30

HEX

#246986

RGB

36, 105, 134

HSL

198, 58, 33

CMYK

87, 51, 32, 9

Green

HEX

#8FDADC

RGB

143, 218, 220

HSL

182, 52, 71

CMYK

41, 0, 16, 0

Yellow-85

HEX

#FBE0AD

RGB

251, 224, 173

HSL

39, 91, 83

CMYK

1, 11, 36, 0


Background Colors

Background colours establish the layered visual structure of the Little Lunches interface, from clean white surfaces to rich brand-tinted sections. Each tone is chosen to support content hierarchy and create a warm, approachable atmosphere across the app and website.

White

HEX

#FFFFFF

RGB

255, 255, 255

HSL

0, 0, 100

CMYK

0, 0, 0, 0

Grey-98

HEX

#FAFAFB

RGB

250, 250, 251

HSL

240, 11, 98

CMYK

1, 1, 0, 0

Grey-95

HEX

#EFF0F2

RGB

239, 240, 242

HSL

220, 10, 94

CMYK

5, 3, 2, 0

Blue-95

HEX

#EEF9FA

RGB

238, 249, 250

HSL

185, 55, 96

CMYK

5, 0, 2, 0

Green-95

HEX

#EDFBF2

RGB

237, 251, 242

HSL

141, 64, 96

CMYK

6, 0, 5, 0

Yellow-85

HEX

#FBE0AD

RGB

251, 224, 173

HSL

39, 91, 83

CMYK

1, 11, 36, 0

Yellow-65

HEX

#F9BD58

RGB

249, 189, 88

HSL

38, 93, 66

CMYK

2, 28, 76, 0

Blue-70

HEX

#8FDADC

RGB

143, 218, 220

HSL

182, 52, 71

CMYK

41, 0, 16, 0

Blue-20

HEX

#113747

RGB

17, 55, 71

HSL

198, 61, 17

CMYK

93, 68, 51, 46


Outline colors

Outline colours are used for borders, dividers, and stroke elements across the Little Lunches interface. They provide clear visual boundaries between components while staying consistent with the overall brand palette.

Grey-95

HEX

#EFF0F2

RGB

239, 240, 242

HSL

220, 10, 94

CMYK

5, 3, 2, 0

Blue-70

HEX

#8FDADC

RGB

143, 218, 220

HSL

182, 52, 71

CMYK

41, 0, 16, 0

Blue-20

HEX

#113747

RGB

17, 55, 71

HSL

198, 61, 17

CMYK

93, 68, 51, 46